RC2 Research Questionnaire

Thank you for participating in our survey. Your insights are invaluable to us! Below, you'll find a series of multiple-choice questions designed to gather information on key elements to determine the audience and content for Utah's first bilingual radio station. Your honest responses will help us better understand the community's needs. This survey should only take a few minutes to complete. Let's get started!

Demographic Information:

1.- What is your age range?(Required)
2.- What was the primary language spoken in your home while growing up?(Required)

3.- What is your primary language spoken at home?(Required)

4.- How long have you lived in the US?(Required)
5.- What is your country of birth?(Required)

If not US, please write birth country.

Audience Identification:

6.- What age group do you belong to?(Required)
7. What gender do you identiy with?

8.- What is your highest level of education completed?(Required)

9.- What is your current occupation?(Required)
(Select all that apply)
10.- Which industry best describes your occupation?(Required)

Radio Content Preferences:

11.- How important is it for you to have bilingual content on the radio?(Required)
12.- Do you prefer music in both Spanish and English?(Required)
13.- How important is it for you to have music that reflects your Hispanic cultural background?(Required)

14.- When choosing music, how much does your bicultural background influence your preferences?(Required)
15.- What types of music genres do you prefer listening to? Select as many that apply(Required)
16.- What aspect of a radio station do you appreciate the most?(Required)

17.- How often would you like to hear news updates on the radio?(Required)
18.- What language you prefer for talk shows, podcast and all other content on the radio?(Required)

Radio Format and Engagement:

19.- Do you listen to traditional radio?(Required)
20.- If you listen to online radio, how do you access the content?(Required)
(Select all that apply)
21.- How often would you engage with the radio station through social media or online platforms?(Required)
22.- What type of content would you listen to in talk shows or interviews on the radio? Select as many that apply
Select all that apply.
23.- Which media platforms do you rely on for local news and events? Select as many that apply(Required)
Select all that apply.
24) What types of social issues are you interested in listening to?(Required)
Select all that apply.

Cultural Relevance and Localization:

25.- How would you describe your cultural background?(Required)

26.- How likely are you to engage with music events or content that celebrate Hispanic cultural heritage?(Required)
27.- What cultural events, concerts, or festivals do you attend?(Required)
28.- How important is it for you that the radio station incorporates traditional, cultural nuances from Spanish speaking countries?(Required)
29- How important is it for you that the radio station announces and promotes local events?(Required)
30.- Are there specific local community events you would like the radio station to cover?(Required)
31.- Choose events that interest you:
(Select all that apply)

Radio Listening Habits:

32.- How often do you listen to the radio?(Required)
33.- What time of day do you usually listen to the radio?(Required)

Engagement and Interaction:

34.- In which ways would you like to interact with and provide feedback to a community radio station?(Required)
(Select all that apply)
35.- Are you interested in participating in contests or interactive segments hosted by the radio station?(Required)
36.- Which of the following names do you prefer for the new bilingual radio station?. 1 being the One you like the most and 6 being the one you like the least.
This field is hidden when viewing the form
36.- Which of the following names do you prefer for the new bilingual radio station?. 1 being the One you like the most and 6 being the one you like the least.(Required)

Public Radio

37.- How familiar are you with public radio in your community?(Required)
38.- Have you ever listened to a public radio station catering specifically to the Hispanic community?(Required)
39.- In your opinion, how well does public radio represent the interests and concerns of the Hispanic community?(Required)
40.- Which of the following public radio stations are you aware of?(Required)
(Select all that apply)
41.- In your opinion, what benefits do public radio stations offer to the Hispanic community?(Required)
(Select all that apply)

Radio Bilingüe

You had the opportunity to listen to the content of Radio Bilingue. We want your feedback. radiobilingue.org
42.- How would you rate your overall liking of our radio station?(Required)
44.- Which of the following best describes your feelings toward Radio Bilingue content content?(Required)
45.- In comparison to other radio stations, how does Radio Bilingue rank in terms of your preference?(Required)
47.- How likely are you to continue listening to our radio station in the future?(Required)
49.- What percentage of the radio station's programming should be dedicated to music?(Required)
50.- What percentage of the radio station's programming should be dedicated to talk shows/ podcasts?(Required)
51.- What percentage of the radio station's programming should be dedicated to news?(Required)