Who we are
Our agency is a hub for multicultural connections, integrated marketing, public relations, and communications. Our goal is to connect brands with a diverse community and provide cultural initiatives and strategies for their campaigns.
A Multicultural HUB
We believe in embracing and strengthening diverse communities. Our integrated marketing approach is focus on culture enrichment, authenticity, personalization and self expression. Values and emotions are the cultural currency.
Consumers connect with experiences that transform and impact their lives. This is an opportunity for brands to build long lasting relationships with this new multicultural consumer.
Our years of experience on diverse outreach and connecting communities have given us a vision of the great possibilities and strength that unifying marketing campaigns with culturally relevant initiatives can do.
Rossina C. Lake
RC2 Communications - President
Rossina is a talented and accomplished marketing and advertising professional with over 20 years of experience in business development, account management and government communications. Her commitment to integration and collaboration among all communities has made her a visible connector for Utah’s communities.
Her multicultural background and expertise in working for private and government communications provides her with a unique skill to successfully work with diverse cultures and integrate marketing and advertising grassroots Initiatives.
Her years of experience have allowed her to work with many local and national campaigns during her tenure with Univision Communications. Later, she extended her communications abilities to the government sector as the Spanish language public information officer for the State of Utah COVID-19 Response, and as the public information officer for Utah’s Governor’s office.
Lake has a bachelor’s degree in marketing and international business. She is an advocate for small business entrepreneurs, women’s empowerment, and health issues.
Rossina has served on the Executive Committee of the Board of Directors of The Suazo Business Center, a non-profit organization that provides resources and education for multicultural entrepreneurs. She also served as the Chair of Go Red Por Tu Corazon Leadership Committee of the American Heart Association, which encourages health awareness among women, as well as a founding member of Soroptimist International Latinas of Salt Lake, a nonprofit organization that promotes education for women.
With a multicultural background and expertise in both the private and government sectors, Rossina possesses a unique ability to engage with diverse cultures and spearhead grassroots marketing and advertising initiatives. Throughout her career, she has contributed to numerous local and national campaigns, including significant projects during her tenure at Univision Communications and her current agency. She later expanded her communications expertise to the government sector, serving as the Spanish Public Information Officer for the State of Utah COVID-19 Response and as the Public Information Officer for the Utah Governor’s Office.
Rossina holds a Bachelor’s degree in Marketing and International Business. She is a fervent advocate for small business entrepreneurs, women’s empowerment, and health issues.
Currently, Rossina serves on the Board of Directors for KUER 90.1 FM and the Steering Committee for KUUB 88.3 FM, the nation’s first bilingual public radio station. Previously, she served as a member of the Executive Committee of the Board of Directors for The Suazo Business Center, a non-profit dedicated to aiding multicultural entrepreneurs. She also chaired the Go Red Por Tu Corazon Leadership Committee of the American Heart Association, promoting health awareness among women, and was a founding member of Soroptimist International Latinas of Salt Lake, which supports women’s education.